New telemarketing rules in UAE: Timings, fines, exemptions explained, effective from 27th of August 2024, Consumer Protection with Timings and Penalty Details

The Ministry of Economy, in collaboration with the Telecommunications and Digital Government Regulatory Authority (TDRA), has introduced a new resolution to regulate tele marketing ref (emirates News Agency).This initiative is designed to reduce the intrusive nature of telemarketing and protect consumer privacy.

Starting August 27, 2024, the UAE is implementing new telemarketing regulations designed to give residents a break from unwanted cold calls.

The government introduced these rules back in June to protect residents from the overload of telemarketing calls and to make sure companies follow certain guidelines. 

1. Stricter Calling Hours
Telemarketers can only call between 9 AM and 6 PM. So, no more pesky calls during your relaxing evening time or early mornings!

2. One Call, One Day
If you reject a product or service on the first call, telemarketers won’t be allowed to bug you again the same day.

3. No More Pushy Tactics
Telemarketers are also banned from using any tricks or pressure to get you to buy something. If they do, they could face a hefty fine.

4. Steep Penalties for Rule Breakers
Companies that don’t follow the new rules could face financial penalties ranging from Dh5,000 up to a massive Dh150,000! The penalties increase if the company keeps violating the rules.

No Prior Approval: If a company doesn’t get permission to make telemarketing calls, the first violation costs Dh75,000, and it can rise to Dh150,000 for repeat offenses.
Untrained Marketers: Companies must train their staff properly. If not, they could be fined between Dh10,000 and Dh50,000.
Calling from Unregistered Numbers: If telemarketers call you from a number not tied to their business, they could be hit with fines between Dh25,000 and Dh75,000.
Failing to Keep Records: Companies are now required to maintain records of every marketing call they make. Not doing so could cost them Dh50,000 for repeat offenses.
5. Respecting the Do Not Call Registry
If you’re on the Do Not Call Registry (DNCR) and still get marketing calls, the telemarketers could be fined up to Dh150,000!

6. Clear Disclosures and Call Recordings
Telemarketers must inform you if the call is being recorded. Failing to do so could cost them between Dh10,000 and Dh30,000. And they’re also required to identify the company and purpose of the call upfront.

7. No Repeated Calls or Data Sharing Without Permission
Companies that keep calling you even when you don’t pick up more than once a day or twice a week could be fined up to Dh50,000. If they share your personal data without your consent or use it in a shady way, they can face fines as high as Dh150,000.

8. Individual Callers Beware!
Even individuals who make marketing calls using their personal numbers face fines. A first-time offense could result in a Dh5,000 fine, and if it happens multiple times, the penalties get tougher, with a potential suspension of services for up to a year.

Final Thoughts
These new rules are a big step towards creating a more respectful telemarketing environment in the UAE. So, whether you’re someone who gets these calls or you’re a business that makes them, it’s essential to understand the new regulations to avoid costly mistakes.

At AIEMS , we ensure that our CRM product is fully compliant with these new UAE telemarketing laws. Our CRM solution integrates the latest privacy and compliance features to help businesses respect the new regulations, avoid penalties, and maintain ethical marketing practices.

Learn more about our CRM and how it helps businesses adapt to the changing legal landscape by visiting our product page here.